Cadbury Dairy Milk’s #MarvellousCreations Is Digitally Yummy Too

We all need a reason to indulge into sweetness and enjoy chocolates at any given time. At least, I am one of them. I was recently invited to attend the carnival like celebration organized by Cadbury Dairy Milk. The product promotion of #MarvellousCreations was celebrated at Dolman Mall Clifton Karachi on 13^th February 2016. The mall was decorated brilliantly and the colors of the product were smartly synced all over the place. Many families with kids were enjoying multiple activities over there. There were prizes as well, awesome boxes filled with love, happiness and marvelous chocolate delights.

What I really liked was the hashtag associated with the campaign and promotion i.e. #MarvellousCreations was trending throughout the evening. And that is a commendable job. The Twitter brigade with digital dynamites of Karachi should be immensely appreciated for being so aggressive and prompt on the activity. Keep it up for future projects and campaigns.

As far as the 2 new product extensions are concerned

#MarvellousCreations Cookie Gummy Crunch and #MarvellousCreations Jelly Popping Candy

Both have their distinctive tastes and qualities. I personally liked Cookie Gummy Crunch because of its crunchiness and slightness of cookies that make you go “yummm” in every bite.

Loved the hanging candies at #MarvellousCreations Carnival #CadburyDairyMilk pic.twitter.com/OC3fSS8CCH

— Sahrish Iftikhar (@shadesofsunrise) February 13, 2016

Events like these prove that Pakistan is not only coming up with product innovations but also doing exceptionally well in digital (especially social media) marketing. A huge round of applause to Mondelez Pakistan Ltd. for organizing such event.

Enjoying with Junior at #MarvellousCreations by #Cadbury #DolmenMallClifton #Karachi pic.twitter.com/0FzgcxSf7d

— Scheff (@shafiqulhasan81) February 13, 2016