Women’s day is here and trending on Twitter as well. Everyone is appreciating women and being a woman is celebrated. People are praising women and sharing their emotions on their timelines. Facebook and Twitter are stuffed with multiple hashtags. A good brand always sees the potential in the market and comes out with timely activities to boost its campaign. Edenrobe did the same and launched its premium unstitched lawn last week with the hashtag #PraisingWomen. The love for lawn in Pakistani women is unmatchable, this is the reason why every other brand is coming out with lawn and the interesting fact is that brands are minting money too.
Edenrobe – A Potent Entrant In Pakistan’s Lawn Market:
Hats off to the marketing team of Edenrobe for bringing nicely designed premium lawn in unstitched category. The art is hugely inspired from various themes, which I am sure the fashion enthusiasts will appreciate. From my end, I can only say that the brand is economical and offers some great prints which is a relief. I was at the launch and had witnessed myself that within hardly 45 minutes 2 shelves were sold out. There weren’t many or numerous prints on those shelves but the main point is, great designs always sell without huge efforts. Edenrobe is a potent entrant in the Pakistan Lawn market and will give a healthy competition to other brands.
Marketing / Advertising Of Edenrobe’s #PraisingWomen:
Edenrobe Praising Women
The advertising campaign is very apt. It features a man and a woman rejoicing moments of togetherness. The latent message of men supporting, standing beside and appreciating a woman best describes the concept behind #PraisingWomen. The colors are vibrant and very authentic. The idea described by marketing head Mr. Mustafa was actually about communicating the right message to the target market. He also mentioned that whether a man wearing a western or eastern wear, can’t stop but praise a woman wearing good lawn.
A Few Words From Team Edenrobe:
Mustafa also described that the other hashtag #TrulyYours is focused towards the target market of Edenrobe. This tagline would go with every upcoming campaign whether it’s for winter, Eid or New Year etc.
At #EdenrobeTrulyYours for #PraisingWomen pic.twitter.com/AwmJpXkW0l
— Scheff (@shafiqulhasan81) March 5, 2016
Spotted @shadesofsunrise at #EdenrobeTrulyYours Lawn Launch… #PraisingWomen pic.twitter.com/kXQDb1ihV4
— Scheff (@shafiqulhasan81) March 5, 2016
#EdenrobeTrulyYours for #PraisingWomen bright colours am in just love with it pic.twitter.com/u1Yi8ykFpH
— ebuzztoday.com (@ebuzztoday) March 5, 2016
Beware #Sapphire & #Satrangi as #EdenRobeTrulyYours has stepped into #Lawn with similar price range+design aesthetic #Fashion #Praisingwomen
— Hina Safdar (@hinasafi) March 6, 2016
