An innovative yet simple business idea, if executed properly, can change the settings of any business arena. Plus, a solid concept in business world can easily capture the marketplace if rightly marketed in the digital space. I have seen many budding and growing entrepreneurs who have actually gained a major chunk of their market through online marketing. Even in a country like Pakistan, there is a lot of room for different kind of businesses. The market is highly fertile for those businesses which can take risk and make the best of their resources. Food industry in Pakistan is very lucrative. In the year 2012 (not so long ago), an online Food Portal named “FoodPanda” was launched. FoodPanda’s basic objective was to make eating simple for its customers. Yes, that was the basic yet solid idea! And it worked.
Food Panda explored new avenues, stepped out of its comfort zone in order to achieve excellence. The team of FoodPanda executed some great promotional campaigns and they were instantly liked by their target market. Be it Facebook advertising or Twitter marketing, FoodPanda made sure to spread the word, both by improving the quality of its services along with marketing on multiple online channels.
Following are some online and social media campaigns which are worth applauding.
Celebrating World Food Day
If you want to improve the user engagement on social media pages then you need to make your campaigns acceptable yet believable for the user. FoodPanda did the same in a great way. Food Panda, on its social media pages, started a campaign on “World Food Day”. The idea was an immediate success. It multiplied the user engagement and FoodPanda enjoyed the fruitful result.
Celebrating The National Days
For a country like Pakistan, people are very emotional, they appreciate if national days are celebrated and discount offers are provided to them. On Pakistan’s Independence Day i.e. 14th August 2014, Food Panda offered great deals and offers to its users and customers – everyone simply loved it and availed the offers. Great move with amazing strategic marketing plan behind.
Sharing Happiness On Religious Events
Pakistan is mainly populated with Muslims and Ramazan is a holy month for them. Ramazan teaches control, sacrifice and helping mankind. For such an auspicious and sacred month, Food Panda started a campaign “Click Donate” where it provided a platform to donate certain amount on every order placed which will turn into a food item that will be shared with those who are not well to do and afford food. This idea was both generous and very appealing for the customers. At one end they were ordering scrumptious food at discounted rates and on the other hand their money was actually utilized in buying food for the starving ones. Such an idea deserves applaud.
Collaboration With Games
Everyone loves soccer. FIFA is an international game and Football Fever is the ultimate fever. Tapping the opportunity and analyzing the benefits of “FIFA based marketing” on social media, FoodPanda launched another campaign for its clients and the results made the entire team blissful.
Be It Main Course Or Dessert – FoodPanda Offered It
FoodPanda played it intelligently. Unlike many, Food Panda not only delivers food online, it also delivers desserts and ice-creams online as well. So, one does not have to get worried if he or she is only interested in consuming an ice cream. FoodPanda gives all the options. Providing convenience to the clients is practiced at Food Panda.
Power Of App:
Apps are used globally these days. FoodPanda’s marketing team cracked the idea of launching its own App so that users and customers can order anything they require on the go. This is simply an amazing way of promoting ones brand.
If you also want to follow some good marketing trends, then this one particular food-portal is there for you to closely study and follow.
Source: FoodPanda Facebook Page
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