Undeniably Social Media Marketing is one of the most fascinating fields. Social media marketing is considered a fairly new field as compared to traditional marketing and sales. The interesting point is that social media marketing has a lot to do with the basics of traditional marketing. All you need to do is apply those old-school marketing techniques socially i.e. on multiple social media platforms; to increase the visibility across social networks.
The social journey for any business consists of 4 pedestrians. Each pedestrian has its own importance and vitality, in terms of taking your business to next level through social media marketing. Steps of social journey are outlined as under:
1 – Traditional Social Media Marketing
Understanding “Traditional” social media marketing is no rocket science. These are, what you may call, the baby steps of marketing / social media marketing. Here, in this particular phase, an organization mostly doesn’t have the social media planning or listening.
I am sure you have heard in a hundred of times that
If you don’t have any plan, you have a plan to fail
So, it’s better to try and fail than quitting before even trying. One shouldn’t be disheartened or bogged down if they don’t have a social media plan. After all, this is the first step to rule the Social Media World, be positive!
The Journey Of Thousand Miles Starts With A Step
Take that step, rather than start whining…
2 – Experimental Social Media Marketing
This particular stage, the EXPERIMENTAL (just like its name suggests), is among my favorites. Experimental social media marketing gives a huge playground to plan (plus) implement new, interesting and out of the box social media marketing strategies. Don’t be afraid of mistakes,
As long as you are making mistakes, it sums that you are trying to achieve something.
But be sure, not to repeat same mistakes over and over again.
With the help of various tactics applied, organizations tend to get a multiple set of results – and that help them in understand which particular thing worked and which didn’t. Companies are most Vulnerable here, but the element of enjoying one’s work is at its peak (imagine, learning something new every day)
3 – Operational Social Media Marketing
Functionality either makes it or breaks it – be careful about operative measures and concerns while carrying out social media marketing. Operational social media marketing is the phase where the social media engine starts to warm up. This very phase is very exciting for the organizations, (why? Because results will start to appear now). It is the point where all the integration you synced earlier, starts to deliver results – and for good.
4 – Influential Social Media Marketing
Just like the name suggests, influential social media marketing is all about influencing customers and consumers. Whether you are a B2C or B2B organization if your social media marketing campaigns are ineffective then there won’t be any point of running the campaigns. Social engagements take place against posts, tweets and campaigns under this stage (at an exponential rate). Results are easily witnessed by all, including higher management. Influential social media marketing is all about utilizing the systems and tools you put together to acquire great results and engagements.
So, what’s the take home lesson?
“Companies with clear social media strategy by regularly measuring their efforts see 60% faster growth.”
Start your social media marketing journey from today! But first, analyze on which pedestrian you are standing.
Have a great Monday!
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