Celebrity endorsements are now becoming a norm and very popular with time. QMobile is a brand that has always managed to rope celebrities for the launch of their new products. Whether they are local or international celebrities, QMobile has gone the extra mile to make them their brand ambassadors. Recently, QMobile has released a TVC…
The right kind of advertising can do wonders; both in sales and putting across a point or brands’ vision. When we create an ad we need to think about the persona of the brand, the message that it aims to deliver and the target audience that it wants to attract. Keeping all these elements with…
Ad making is a serious business that involves brainstorming of ideas, storyboarding, look and feel of the outcome, and last but not the least relevance to the target market. In Pakistan, the 70s and 80s ads were amongst the most original and easy to relate with. Most of them revolve around families, relationships, and real-life…
Interwood Kitchens: Natural, modest and Humble Execution Thematic ads are very interesting. They give you an absolute idea about what the product be like and what to expect from it – in terms of brand-image. Most marketers studied the case study on Revlon that it doesn’t sell the product but an image i.e. a persona…
Advertising is the strongest promotional medium if used correctly. There are ads which make viewers emotional, sentimental and urge them to take impulsive decisions. Advertising is hence, not easy. It needs to be to the point, accurate, and relevant to the viewers or let’s say ‘target market’. The art of creating an impactful ad exists…