Marketing and advertising are the key aspects to promote any brand. Businesses (brand managers particularly) follow marketing techniques to engage more audiences to turn them into consumers and customers. Carefully marketed services and products do create an impact on the buying decision of the target audience. In Pakistan, the trend of adopting advertising stunts and joining…
The Traditional Taste V/S Original Recipe Peak Freans (EBM – English Biscuit Manufacturers) and LU (CBL – Continental Biscuit Limited) are two giants of “biscuit manufacturing” in Pakistan. They hold years of experience in launching products which are backed by serious research and dedicated approach. Both the giants are competitors in the business arena and…
On 10th January, 2015 Engro Pakistan launched their new campaign titled “I Am The Change” at The Patio in Karachi. The event included PR personnel, creative minds, bloggers, investors and corporate level professionals. The idea was encouraged and appreciated by each and every attendee. “It’s better to invest today for a prosperous tomorrow” said Naila…