Marketing and advertising are the key aspects to promote any brand. Businesses (brand managers particularly) follow marketing techniques to engage more audiences to turn them into consumers and customers. Carefully marketed services and products do create an impact on the buying decision of the target audience. In Pakistan, the trend of adopting advertising stunts and joining…
For any business, specifically for any B2B brand, the most significant is customer acquisition. Apart from customer acquisition, another vital element is the lead generation. And the fact is businesses which are following a concrete B2B blogging plan tend to enjoy more growth and customer acquisition. The significance of blog posts for B2B businesses is…
Not long ago, when I tried describing to my friends and family about my interest in digital marketing which ignited through content writing and marketing, no one understood why I am so passionate about it (it was 2008). Even by 2011 not many were familiar with the terms like “digital marketing”, “social media marketing” and…
The Traditional Taste V/S Original Recipe Peak Freans (EBM – English Biscuit Manufacturers) and LU (CBL – Continental Biscuit Limited) are two giants of “biscuit manufacturing” in Pakistan. They hold years of experience in launching products which are backed by serious research and dedicated approach. Both the giants are competitors in the business arena and…