It is strange to see campaigns popping up with extreme focus on “Making things Great Again”? Isn’t it strange that all of a sudden marketing workforce is all obsessed with “Let’s make everything great again” whether it deserves to be called great or not? It looks like Pakistan’s digital (let me call them Twitter agencies) are immensely impressed (read obsessed) with Donald Trump’s 2016 Presidential Campaign’s slogan i.e. “Make America Great Again”. I wonder no one had this campaign in mind previously as it was slogan for Ronald Reagan’s 1980 Presidential Campaign. Anyway, the height of obsession is that some of the campaigns even had same fonts, or allow me to say similar fonts. Come on, this is not how things work in “Marketing”. Or is it the latest way of fusing the international campaign to get attention? Nah, not a decent move! Okay, decent might be for some, but definitely not a professional move.
Zero Research Work By Marketers:
In Pakistan, it seems like marketers are forgetting the significance of originality and uniqueness. This is probably the reason why we fail to produce better campaigns. I wonder why would the digital team proposed “Make – Great Again” to clients like Careem, Dunkin Donuts or FM 91. The main idea behind Donald Trump’s campaign was to make America Great Again by kicking out individuals from different nationalities and origins; we being Pakistanis would know better than any others. So, for Trump his “Brand” that is America was not great due to mixed nationalities in the State.
Here arises a question for entire team of Careem, Dunkin Donuts and FM 91 “What were your brand’s shortcomings?”
Just because you like the sound of the slogan and that’s the basis of qualifying for a tagline – a hashtag and you jump on it! Come on, show some professionalism in coming out with any campaign.
Hire Better – Invest More
Brands should hire competent teams or agencies to pitch them better options and ideas for the campaigns. Plus, brands should be wise and professional enough to understand “Brand Image”. Becoming a laughing stock is the least any good brand would want. Yes, one can get mileage to certain extent but that’s not positive.
Marketing is about experimentation.
Be marketing leaders.
Come up with innovative ideas.
Make a dent in the universe.
None of the followers of above stated statements will appreciate upcoming campaigns like “Make — Great Again”.
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