Advertising is the most difficult professions among all! Why? Ever tried selling a comb to anyone who is bald? Or can you imagine selling a refrigerator to an eskimo?
Recently in Karachi (the city of lights) Pakistan Advertiser’s Society (PAS) organized PAS Awards (trended with hashtag #PasAwards15). The event was held at Expo Center. Professional geniuses, celebrities, media personalities and digital marketers along with many others were also invited to the prestigious award show. The show was hosted by Khalid Malik and multiple celebrities appeared on the stage like Zia Muhiuddin, Bushra Ansari, Fusion and Jawad Ahmed to entertain the audience.
Rachel Viccaji starts the show by singing a soulful song in the memory of all those who left the world and associated with advertising and marketing field, including the recently demised Sabeen Mehmud.
The Winners Of PAS AWARDS 2015 are showcased under:
Pictures Courtesy: PAS Awards (Facebook Page)
Ads Which Ruled PAS AWARDS 2015 Are:
Not A Bug Splat – (Best In “Outdoor / Public Service / Media Innovation / Digital“)
Kenwood (Campaign Of The Year / Hardware Consumer Electronics / Best In TV)
Ufone (Telecom Service Provider)
Surf Excel (Fabric care, Home care)
Servis
Mr. Jawed Jabbar gets the life time achievement award; in his speech along with his family he reminisces late Sabeen Mehmud.
Khalid Malik, the host of the show, tried to bring the humor elements but kind of failed as the kind of humor he planned to sprinkle in this show was quite below the belt and was actually not decent as well. He tried to bring Meera’s bathroom break, along with his weird “Malefie” (Fawad had Selfie, he created a cheap copy of that). Most of the attendees were actually bored by his “Malika Lawn” avatar.
In this event, celebrities like Faisal Quraishi, Meera, Sarah, Xhaley Sarhadi and Zainub Muhammad (Late Shafi muhammed’s daughter) were also seen.
All in all, the event was amazing and proved to be a very professional yet stylized. Hats off to the entire team behind PAS Awards 15! These kinds of shows give a very strong impression and oozes positive vibes for the marketers and advertisers to come up with great ideas. Being acknowledged is everyone’s desire – PAS Awards are acknowledging professionals, what else to ask for?
By the way the #PasAwards15 was trending today here’s a look!
Great Job Done @PASpk @PASAwards15 #PASAwards15 Was/Is Trending. @SadiyaAzhar @FarheenAqueel @FizzaMalick @mjmarvee pic.twitter.com/5doB0rCBQZ
— Shafiq Ul Hasan (@shafiqulhasan81) April 25, 2015
A Humble thanks to all the bloggers and micro-bloggers (everyone associated with Digital Marketing Pakistan) who are constantly doing their best to cast a positive image of Pakistan across the globe
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