Some brands know the nerve of their target audience and they focus on creating ads that engage their audience. As the India Vs Pakistan cricket match is very near, probably just 24 hours away, Digi Khata (A Digital Ledger Account Book App) has released its DVC titled #AbHogaHisaabBarabar. The DVC is an interesting dig on…
Creative ads never fail to impress me. For any advertising industry, thoughtful, creative, and emotionally loaded advertisements are significant. Television commercials (TVCs) and Digital Video Commercials (DVCs) have the power to communicate the brands’ message by hitting the bull’s eye. In Pakistan, we witness very few ads that are created with close focus, creative, and…
Any advertisement that entails an emotional connect with the viewers is an effective ad. A good storyteller can connect the essential elements of the product with the target audience and present it in a form of a sensitive message. The art of connecting brands’ core values and persona with the audience is the magic point…
Interwood Kitchens: Natural, modest and Humble Execution Thematic ads are very interesting. They give you an absolute idea about what the product be like and what to expect from it – in terms of brand-image. Most marketers studied the case study on Revlon that it doesn’t sell the product but an image i.e. a persona…
Building brand persona is the key, that’s what all marketing students have been taught throughout. Brand perception plays a significant role in influencing the buying behavior of the consumer. TVCs (television commercials) are the strongest form of marketing which encompasses many elements like effective copywriting, storyboarding, storytelling, visuals and connect-points etc. In Pakistan, there are…